Since a large number of E-commerce and Static website requires good amount of English Composition- The process can be frustrating since the objective of writing has no fixed goal.
Are we writing to create an online marketing campaign? Are we creating a Public Relations material that is supposed to create abuzz like strong German Schnups. Or the public relations will be low key like warm Glue Wine of Scandinavian Christmas.
Or are we just trying to create some stupid Web Pages with zillions of CSS so that we get paid and run!
In more technical sense, Are we substantiating an argument? Using persuasion and compare and contrast to establish a point. Are we just trying to educate some factual information? Who is our target audience? Why such person be interested in our website?
Does the end user needs to be entertained? excited? provoked? educated?
Some how the short answer seems to all the above- and that makes it difficult.
I have found a solution. A new book on web content design seems to be immensely practical and useful. I am reading it , right now-Killer Web Content- Garry McGovern . I highly suggest this book to any one involved in web design and content creation.
3.0 Information Architecture- ISBN 0-596-52734-